Report to Mayor and City Council
Tuesday, August 02, 2022
Consent
SUBJECT:
Title
CONSIDER AWARDING A PROFESSIONAL SERVICES AGREEMENT BETWEEN THE CITY OF CARSON AND RAFTELIS FINANCIAL CONSULTANTS, INC. DBA RAFTELIS FOR THE DEVELOPMENT OF CITYWIDE STRATEGIC COMMUNICATIONS AND MARKETING IMPLEMENTATION PLANS (CITY COUNCIL)
Body
I. SUMMARY
This item transmits a recommendation for the City Council to award a professional services agreement to Raftelis Financial Consultants, Inc. dba Raftelis with a total not-to-exceed amount of $49,975.00 for developing two comprehensive Strategic Communications and Marketing Implementation Plans: one for the City's Public Information Office and another for the Carson Event Center.
The scope of work consists of a preliminary research phase that will be followed by the development of the two Plans. The research phase of the project will include a comprehensive evaluation of the current communication and public information programs in the City.
The final Plan for the City of Carson Public Information Office will focus on implementation and function as a blueprint for refining our branding and communications program with the intention of being evaluated periodically to measure the effectiveness of City's efforts. The Plan will include the development of new logos and wayfinding signage that will be approved by the City Council; the identification of outreach strategies and tactics that will help secure input and support from a broad spectrum of stakeholders for our programs and initiatives; an analysis of accessibility and visibility across the City's diverse communities; recommendations to increase awareness of the City's brand locally and regionally; recommendations for our messaging platforms and communication timelines; and distribution plans to provide clear, compelling, and consistent messages that are adaptable and flexible to accompany our outreach.
The final Plan for the Carson Event Center will be similar to the Public ...
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