Report to Mayor and City Council
Tuesday, November 16, 2021
Special Orders of the Day
SUBJECT:
Title
PUBLIC HEARING FOR CONSIDERATION OF INTRODUCING ORDINANCE NO. 21-2119 FOR APPROVAL OF DEVELOPMENT AGREEMENT NO. 22-19 FOR REMOVAL OF TWO EXISTING DIGITAL PYLON SIGNS AND INSTALLATION OF A NEW DOUBLE-SIDED DIGITAL OUTDOOR ADVERTISING SIGN AT THE WIN AUTO DEALERSHIP LOCATED AT 2201 E. 223RD STREET, APN 7315-040-013 (CITY COUNCIL).
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I. SUMMARY
Win Chevrolet Properties, LLC ("Developer"), has requested to enter into a development agreement with the City remove two existing on-premises digital pylon signs advertising Win Chevrolet and Win Hyundai and install one new double-sided outdoor digital advertising sign ("Billboard") measuring approximately 64' feet high from ground level at the dealership. The proposed Billboard will advertise both brands, Chevrolet and Hyundai, as well as allowing off premise advertising similar to other billboards the City has approved in the past.
The Developer also requested approval of Variance No. 570-19 to allow the proposed Billboard to exceed the 45' foot maximum height allowed in the CA zone to have better exposure from southbound I-405. On September 28, 2021, the Planning Commission conducted a public hearing and voted unanimously to approve Variance No. 570-19 and recommended that the City Council approve Development Agreement No. 22-19.
The 30-year development agreement requires the Developer to pay the City an annual fee of $40,000 (adjusted every three years by 6%), which is approximately $100,000 lower than the last billboard the City Council approved. This reduction was considered by both staff and the Planning Commission and found to be acceptable since the Developer, through the dealership, generates significant sales tax for the City, is removing two existing Win Chevrolet and Win Hyundai freeway-oriented signs reducing the proliferation of signs in this segment of the freeway. In addition, the Billboard will ...
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