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File #: 2020-584    Version: 1 Name:
Type: Discussion Status: Agenda Ready
File created: 8/13/2020 In control: City Council
On agenda: 8/18/2020 Final action:
Title: CONSIDER WHAT ACTIVITIES STAFF SHOULD UNDERTAKE, INCLUDING SECURING OUTSIDE RESOURCES TO EDUCATE CITY OF CARSON RESIDENTS ON THE SALES TAX MEASURE (CITY COUNCIL)
Report to Mayor and City Council
Tuesday, August 18, 2020
Discussion


SUBJECT:
Title
CONSIDER WHAT ACTIVITIES STAFF SHOULD UNDERTAKE, INCLUDING SECURING OUTSIDE RESOURCES TO EDUCATE CITY OF CARSON RESIDENTS ON THE SALES TAX MEASURE (CITY COUNCIL)

Body
I. SUMMARY

On August 4, 2020, the City of Carson Council approved the submittal of a "sales tax" measure of .75% (or 3/4 cent) within Carson. Staff is seeking input from the City Council on the educational campaign that it will undertake, including possibly securing outside resources, to provide communication and outreach efforts to Carson residents on the sales tax measure.

II. RECOMMENDATION
Recommendation

DISCUSS and PROVIDE direction to staff on what it would like to see included in an educational campaign to communicate and outreach to Carson residents on the Sales Tax measure, including considering an allocation of up to $40,000 for an outside consultant to assist in educating voters, within all legal constraints, on the City's financial condition, service needs and infrastructure needs.

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III. ALTERNATIVES

TAKE another action the City Council deems appropriate.


IV. BACKGROUND

At the August 4, 2020, the City Council approved the submittal of Transaction and Use General Tax (commonly referred to as "Sales Tax") measure at a rate of 0.75% to the voters at the November 3, 2020 General Elections. If the Sales Tax is approved by the voters, the revenues collected from this Sales Tax will be deposited in the City's General Fund to fund City services and programs for its residents.
It is estimated that the Sales Tax will generate approximately $12,000,000 annually for general services, including, but not limited to:
* Public safety, natural disaster/public health emergency preparedness
* 9-1-1 emergency response
* Local drinking water/environment protection
* Local small business assistance/job retention
* Street/pothole repair
* Other general City services
City staff is seeking input from th...

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