Report to Mayor and City Council
Tuesday, August 20, 2019
Consent
SUBJECT:
Title
CONSIDER A RECOMMENDATION OF THE CARSON RECLAMATION AUTHORITY BOARD TO APPROVE FASHION WAY AS THE PERMANENT RE-NAMING OF STADIUM WAY ON THE FORMER CAL COMPACT LANDFILL SITE, NOW CALLED THE DISTRICT AT SOUTH BAY (CITY COUNCIL)
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I. SUMMARY
On August 6, 2019, the Carson Reclamation Authority voted to recommend the City Council rename Stadium Way to Fashion Way.
The current name for the main east-west street through the former Cal Compact Landfill is Stadium Way, named in anticipation of Carson being awarded the right to construct an NFL stadium with the Chargers and the Raiders football teams. Now that the Los Angeles Premium Outlets is under construction, it is imperative that a name reflecting the site as a retail destination be selected, to allow the developers to begin to use it in their early promotional materials for leasing and for other way-finding.
II. RECOMMENDATION
Recommendation
RENAME Stadium Way to Fashion Way.
1.
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III. ALTERNATIVES
1. DECLINE to take action at this time.
2. TAKE another action the City Council deems appropriate.
IV. BACKGROUND
The renaming of the street is part of an overall wayfinding program for the successful development of Cell 2 and the entire 157 acre project. The ultimate goal of successful wayfinding is to ease the navigation for the visitor by using cohesive names that clearly identity a sense of place and orientation, and hence make the journey less confusing when traveling, especially at high speeds of traffic. "Landmarking" is perhaps one of the easiest and most intuitive way of finding a place or location. Physical landmarks, especially significant landmarks such as those which attract millions of visitors each year, are popular points of reference for wayfinding (e.g. "I live across from Los Angeles Premium Outlets" or "Los Angeles Premium Outlets is right next door to us.") Alignment of the landmark (e.g., T...
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