Report to Mayor and City Council
Monday, April 08, 2019
Discussion
SUBJECT:
Title
REVIEW AND RE-CONSIDER SOCIAL MEDIA CONTRACT WITH TRUSTED MESSENGER MARKETING
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I. SUMMARY
The City has been consulting with Trusted Messenger Marketing (TMM) for social media services since July 1, 2018. Since then, the consultant increased the City's online presence on social media and consolidated multiple social media sites related to the City of Carson (Exhibit No. 1). The City Council awarded a two-year contract to TMM in the December 4, 2018 Council meeting (Exhibit No. 2).
II. RECOMMENDATION
Recommendation
TAKE the following actions:
DISCUSS and PROVIDE DIRECTION.
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III. ALTERNATIVES
TAKE any other action the City Council deems appropriate.
IV. BACKGROUND
The City has not had prior experience with a social media services firm. In June 2018 a 5-month contract was executed between the City and TMM for social media services (Exhibit No. 3). Following the execution of the contract, a representative from TMM met with City staff to complete a needs assessment in order to assist in identifying social media priorities and identify content for ongoing posting.
One of the responsibilities of the consultant was to assist City in increasing the City's online presence on social media (various activities that integrate technology, social interaction and posting content, such as Facebook, Twitter, Instagram, YouTube and LinkedIn), and well as a complete review of all of the City's multiple social sites and then recommend and assist in consolidating of those sites. A monthly status report is given by the consultant to staff of social media engagement (Exhibit No. 4).
The role of the Public Information Office (PIO) is to administer the contract. Staff provides the consultant the content, artwork design, and video to post on Facebook, Instagram, and YouTube weekly. The PIO Administrator also approves all content requested by City departments and communi...
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