File #: 2017-544    Version: 1 Name:
Type: Discussion Status: Agenda Ready
File created: 6/28/2017 In control: City Council
On agenda: 7/18/2017 Final action:
Title: 50TH ANNIVERSARY STREET BANNER SPONSORSHIP PROGRAM (CITY COUNCIL)
Sponsors: Community Services
Attachments: 1. Sample Banner, 2. Banner Fabrication and Installation Quote
Report to Mayor and City Council
Tuesday, July 18, 2017
Discussion


SUBJECT:
Title
50TH ANNIVERSARY STREET BANNER SPONSORSHIP PROGRAM (CITY COUNCIL)

Body
I. SUMMARY

The Council approved the installation of street banners on light standards as part of the Carson Street Corridor Project. In an effort to provide additional support for the City's 50th Anniversary festivities, a Street Banner Sponsorship Program is proposed. Space would be provided on the street banners for the donor's logo. The funds raised would be donated to the Carson Community Foundation for the construction of the Foundation's proposed Rose Parade float. Tonight, the City Council is asked to consider and discuss this proposal, and to provide direction to staff.

II. RECOMMENDATION
Recommendation

DISCUSS and PROVIDE direction to staff.


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III. ALTERNATIVES

TAKE another action the City Council deems appropriate.

IV. BACKGROUND

Next year marks the City of Carson's 50th Anniversary. Several events and programs are currently being planned to observe this momentous occasion, including a Rose Parade float, a gala ball, a commemorative quilt, a mural and a cookbook. The Carson Community Foundation has agreed to sponsor the Rose Parade Float, so that no City General Funds would be used for the float. The City Council did budget $50,000 for enhancing our existing events special events and for events tailored to the 50th Anniversary.
In support of the 50th Anniversary are a number of fundraising activities, such as a White Linen Affair scheduled for July 22, 2017, a Taste of Carson event slated to take place on October 29, 2017, a golf tournament scheduled for February 23, 2018, and the possible sale of t-shirts, lanyards and lapel pins.
Recently, staff received a request from the Mayor that the City Council establish a 50th Anniversary Street Banner Sponsorship Program. Banners are already being planned for placement on the newly installed median street light poles along the Ca...

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