Report to Carson Reclamation Authority
Tuesday, April 04, 2017
Consent
SUBJECT:
Title
APPROVAL OF AGREEMENT FOR RETAIL AND TOURISM ANALYTIC SERVICES WITH THE BUXTON COMPANY OF FORT WORTH, TEXAS
Body
I. SUMMARY
The proposed Agreement between the Carson Reclamation Authority (Authority) and The Buxton Company of Fort Worth, Texas, for access to retail demographic and site selection analytics for the Former Cal Compact Landfill Site located at 20400 Main Street (Site).
The term of the contract would be from May 1, 2017 to April 30, 2020 and would be for a not-to-exceed amount of $60,000 for the first year and $50,000 for years two and three.
II. RECOMMENDATION
Recommendation
TAKE the following actions:
1. APPROVE Term, Fees and Delivery for Retail Recruitment Solution between the Carson Reclamation Authority and The Buxton Company of Fort Worth, Texas; and
2. AUTHORIZE Chairman to execute such Agreement.
Body
III. ALTERNATIVES
TAKE another action the Authority Board deems appropriate.
IV. BACKGROUND
As the development of the Former Cal Compact Landfill (CCLF) continues to move forward and the Authority has assumed the Master Developer function previously performed by Carson Marketplace, it is negotiating with Macerich on Cell 2 and with other developers on the balance of the site, including the developers of potential hotels.
While the Authority will not ultimately be responsible for marketing the businesses at the site, as part of the development effort (and the related effort with the 600 acres surrounding the site in the Vision Plan area), understanding the market and the market potential of the area will be really key to the economic success of the project.
Buxton Company of Fort Worth, Texas has proprietary demographic and psychographic models to provide the Authority with cutting-edge analytics for retail attraction. Their data goes well past demographic analysis, into psychographic analysis based on lifestyle segmentation, a...
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