Report to Mayor and City Council
Tuesday, August 02, 2016
Consent
SUBJECT:
Title
CONSIDERATION OF THE LOS ANGELES PHILIPPINE INTERNATIONAL FILM FESTIVAL'S REQUESTS (1) TO INCLUDE THE FILM FESTIVAL ON THE CITY OF CARSON'S FILIPINO AMERICAN HISTORY MONTH FLYER AND (2) TO USE THE CITY'S LOGO IN ITS ADVERTISEMENTS AND SPONSORSHIP LETTERS (CITY COUNCIL)
Body
I. SUMMARY
The Los Angeles Philippine International Film Festival ("film festival") will be held in the City of Carson on October 7, 8, and 9, 2016 at the Cinemark Theaters, SouthBay Pavilion Mall. The film festival is organized by a group named after the event, the Los Angeles Philippine International Film Festival ("LAPIFF"), an organization devoted to the advancement, development and showcase of Filipino filmmakers/artists around the world through film. Filipino film festivals are being held annually in New York, Chicago, and San Francisco. Unfortunately, Los Angeles - the film capital of the world and home of the biggest Filipino American community in the country - does not have an annual Filipino film festival.
This year, through LAPIFF's efforts, the 1st Annual Los Angeles Philippine International Film Festival will bring filmmakers and artists from all over the US, the Philippines, and other countries to the City of Carson. The event will likewise attract film industry professionals, members of the media, and film lovers to Carson. Verily, the event brings positive publicity and visibility to the City.
Since the film festival is taking place in October, in time for Filipino American History Month ("FAHM"), LAPIFF is seeking the City of Carson's support in promoting the film festival by including it on the City's FAHM Celebration flyer as an FAHM activity. In addition, LAPIFF would like to ask the City Council's permission to use the City's logo on its own flyers, marketing post cards, website, social media promotions, and other advertisements, as well as on their sponsorship letters.
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