Report to Mayor and City Council
Tuesday, January 09, 2024
Consent
SUBJECT:
Title
CONSIDER APPROVAL OF CONTRACT SERVICES WITH LOS ANGELES BUSINESS JOURNAL FOR THE 2024 CUSTOM CAMPAIGN AND APPROVAL OF RESOLUTION NO. 24-007 "A RESOLUTION OF THE CITY OF CARSON CITY COUNCIL AMENDING THE FISCAL YEAR 2023-2024 BUDGET IN THE INNOVATION, SUSTAINABILITY, AND PERFORMANCE MANAGEMENT DEPARTMENT FOR LOS ANGELES BUSINESS JOURNAL SERVICES" (CITY COUNCIL)
Body
I. SUMMARY
The City of Carson seeks to enhance its economic development and strategic marketing efforts by partnering with the Los Angeles Business Journal (LABJ) for a comprehensive media campaign throughout 2024. This initiative aims to position Carson as a premier business and cultural destination within the Los Angeles area, promoting the City's development projects, vibrant cultural scene, and support for businesses of all sizes. The proposed campaign includes print and digital marketing, event sponsorship, and a unique opportunity for coverwrap advertisements on select LABJ weekly prints, drawing from the LABJ's wide-reaching influence among business decision-makers in the region. The total investment for the custom campaign is $88,650, offering the City significant value with a 66% saving on standard rates.
The contract services agreement outlines the terms and conditions of this partnership, including the scope of services, compensation, performance schedule, and other relevant details ensuring a successful collaboration between the City of Carson and LABJ. This staff report also includes a proposed budget resolution to allocate funds for this initiative, supporting the City's strategic objectives of economic growth and community engagement.
II. RECOMMENDATION
Recommendation
1. RATIFY WAIVER of the bidding requirements in Chapter 6 ("Purchasing System") of Title II of the Carson Municipal Code, pursuant to Carson Municipal Code Section 2611(e) ("Sole Source Purchasing"); and
2. APPROVE the Contract Servic...
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