Report to Mayor and City Council
Tuesday, January 03, 2023
Consent
SUBJECT:
Title
CONSIDER AN AGREEMENT WITH 3M BILLBOARDS, LLC FOR THE PLACEMENT OF NETWORKED DIGITAL BILLBOARDS LOCATED ALONG FREEWAYS THROUGHOUT THE CITY
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I. SUMMARY
3M Billboards, LLC (the "Proposer") has made a proposal to the City for a system of networked digital billboards to be located in Carson along the freeways. There were issues to be worked out through the negotiation process that the City Council made on the floor during the October 18, 2022 City Council meeting.
At the request of Councilmember Jim Dear, 3M Billboards, LLC provided staff an updated Public Private Partnership (:p3") agreement that would capture the needs that would be benefit the City of Carson and 3M Billboards, LLC (the "Proposer")
II. RECOMMENDATION
Recommendation
1. APPROVE an agreement provided by staff that leaves the financial terms consistent with the Development Agreement P3, but revised that raises critical issues discussed herein (agreement to be walked on at Council meeting).
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III. ALTERNATIVES
TAKE another action the Council deems appropriate.
IV. BACKGROUND
In 2021, the Proposer approached the City about installing four digital billboards on the District at South Bay ("157 Acre") property, currently owned by the Carson Reclamation Authority ("CRA"). The City's and CRA's ability to negotiate for a third party to take over the billboard development on the property was limited because of the rights of CAM-Carson, LLC (Simon and Macerich) and Carson Goose Owner, LLC, which are contained in the Development Agreements approved for those projects on that site.
The Proposer then modified its proposal to pivot away from the District site. Instead, they proposed up to 15 surface street digital outdoor advertising displays located on public and/or private property in each of seven "Potential Network Areas." The exact location of each of the displays is to be mutually selected by the Prop...
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