Report to Mayor and City Council
Tuesday, January 23, 2024
Consent
SUBJECT:
Title
CONSIDER (1) APPROVAL OF A TRANSIT SHELTER ADVERTISING SERVICES AGREEMENT WITH CLEAR CHANNEL OUTDOOR, LLC AND (2) ADOPTION OF RESOLUTION NO. 24-013 APPROVING A POLICY REGARDING ADVERTISING ON CITY-OWNED BUS STOP SHELTERS (CITY COUNCIL)
Body
I. SUMMARY
The City of Carson ("City") previously maintained an arrangement with Clear Channel Outdoor, LLC ("CCO") for displaying third-party advertisements at approved transit shelters. In exchange for advertising in City's rights-of-way, CCO remitted certain proceeds of revenues. In a recent effort to beautify City bus stops, staff replaced shelters belonging to CCO with modern examples owned by the City.
A new proposed agreement with CCO has been drafted that would give CCO a right to place advertisements in the display panels on the existing City-owned shelters and their respective locations for a five-year term in exchange for compensation to the City detailed below. Furthermore, a proposed advertising policy of general applicability has been drafted to regulate advertising on City-owned bus stop shelters. The proposed policy would prohibit the display of material that may foreseeably result in harm to, disruption of, or interference with City's public bus transportation system.
Should the City Council approve the proposed agreement, CCO would be required to pay to City a license fee equal to twenty percent (20%) of all shelter advertising revenues received by CCO pursuant to the agreement. There is no contract sum as the City will not be required to make any payments under the proposed agreement terms.
II. RECOMMENDATION
Recommendation
TAKE all of the following actions:
1. ADOPT Resolution No. 24-013, "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARSON, CALIFORNIA, APPROVING AND ADOPTING A POLICY REGARDING ADVERTISING ON CITY-OWNED BUS STOP SHELTERS" (Exhibit No. 1 - 1.A); and
2. APPROVE the TRANSIT SHELTER ADVERTISING ...
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