Report to Mayor and City Council
Tuesday, December 05, 2023
Discussion
SUBJECT:
Title
CONSIDER UPDATED MARKETING CITY LOGO CONCEPTS (CITY COUNCIL)
Body
I. SUMMARY
This staff report is being presented to the Mayor and City Council for their consideration of a new marketing logo to brand our City. A well-designed and strategically developed logo can serve as an effective tool for promoting our City's identity by attracting visitors and fostering economic growth. This staff report highlights the key points for Council consideration along with several sampled logos to choose from.
II. RECOMMENDATION
Recommendation
TAKE the following action:
1. APPROVE one of the updated City Marketing Logo options provided to the City Council.
Body
III. ALTERNATIVES
TAKE another action the City Council deems appropriate and that is consistent with applicable laws.
IV. BACKGROUND
The City of Carson is a vibrant and diverse community with a rich history and a number of attractions (current and future) that gleans for the opportunity to provide a refreshing marketing logo. Our current marketing logo has been in use for several decades and may not adequately reflect the evolving essence and aspirations of our City. The recent growth and developments in the City, makes this an opportune time to reevaluate our branding strategy and consider an updated marketing logo that would resonate with the Mayor and City Council, residents and visitors alike.
A well designed marketing logo can encapsulate the unique characteristics and values of our City, creating a distinctive visual identity that differentiates us from other cities and communities. Staff desires to help in promoting the Economic Growth and tourism by attracting tourists, investors and businesses to our City. Our hope is to evoke a positive response and convey the essence of Carson's attractions, multicultural heritage, University and other economic opportunities.
City staff worked diligently with sever...
Click here for full text