Report to Mayor and City Council
Tuesday, September 19, 2023
Discussion
SUBJECT:
Title
CONSIDER ADOPTION OF THE CITY'S ECONOMIC DEVELOPMENT STRATEGIC PLAN (CITY COUNCIL)
Body
I. SUMMARY
Over the past year and a half, the City and the four-firm consultant team consisting of RRM Design Group, The Natelson Dale Group, HVS, and Catalyst Environmental worked on developing the City's first ever Economic Development Strategic Plan ("EDSP") (Exhibit No. 1). As part of the process, numerous technical studies were prepared, and community feedback and input were received from dozens of key stakeholders including small local businesses, real estate developers, major employers, property owners, public agencies, City commissions, elected officials, and other economic partners. This extensive effort resulted in an EDSP document that includes eight (8) "Gamechangers" and twenty-one (21) Strategies/ Programs to transform Carson into a place "Where Creativity Comes to Live, Work and Play." In summary, these "Gamechangers" include:
a. Marketing & Branding Initiative
b. Creating "Destination Worthy" Downtown
c. Establishment of Live Entertainment District
d. Reinvigorate Retail
e. Most Business-Friendly City Reputation
f. Incentivize Land Use with High Job-Creation and Placemaking Value
g. Leader in Technology Start Up
h. Training Center of Excellence.
The EDSP is intended to guide Carson's economic development programs and policies over the next five to ten years. It does not rely on short-term initiatives but rather provides a holistic view and comprehensive approach to economic development and is supported by numerous technical studies, involvement with community and economic partners and ongoing input and participation from city leaders. If approved, the City will implement the EDSP over the next several years using the phased/ prioritized action approach as described in detail in the document.
II. RECOMMENDATION
Recommendation
1. APPROVE the City's Economic...
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